Knoxville's Downtown Regal Riviera Theater Enjoys First Birthday
The Regal Riviera 8 Theater opened one year ago this month (August 2007) in Knoxville's downtown. I'm happy to report that it is doing well, drawing customers not only to the theater itself, but to Knoxville's other downtown establishments. Regal Entertainment, which operates over 550 theaters in 39 states, is headquartered in Knoxville. While most of Regal's new theaters are larger and placed in suburban areas, the company responded to the public and private support for a downtown theater, the smallest and one of few downtown theaters it has built in recent years. Besides the company's commitment to its hometown, the historic importance of the actual site must have been an influence!

Photo by Michael Wender.
Located on Gay Street, the new Riviera "is on the same site as the original Riviera Theater established in 1920." While the original theater, which closed 32 years ago, first featured silent films, such as DeMille's Conrad in Search of His Youth and the works of Charlie Chaplan, over the next 40 years it would go on to show movies such as Charade and Gone with the Wind. In addition, "Like most theaters, the Riviera featured its share of live entertainment, from dancer Ginger Rogers to early jazz bands like the popular local orchestra Maynard Baird’s Southland Serenaders." After a 1963 fire and subsequent restoration, the original theater underwent many tough years of changed ownership and failed efforts. Finally, the building was torn down in the late 1980s and converted to a parking lot. As part of the city's revitalization movement, several local leaders decided to push for a new Riviera. Two years and $14.85 million in public and private funding made the decision a reality. Today's Riviera features first-run releases and offers over "2,000 seats in a total of 8 auditoriums. Regal patrons can enjoy free parking with validation anytime at the State Street Parking Garage." What's showing? Click here. For more information about Knoxville's downtown, submit your inquiry here.
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